Porter Brand - “More than just a clothing brand.” Porter Brand is a lifestyle founded and created by Ishmael “Ish Porter” Odoi. The marque was inspired by his alias that he created for himself while in college. This urban brand was made to place emphasis on the growth of an individual through motivation and inspiration. The butterfly which is commonly depicted represents growth, while P.O.R.T.E.R. is an acronym defined by Potential, Originality, Resilience, Tenacity, Endearing and Revolution. This line was made to help you feel in style while working toward your greater purpose. Dress in style with Porter Brand. “More than just a clothing brand,” but a way of life.